Let's Get Your Product Marketing on Track

Stellar PMM is your plug-and-play product marketing partner, covering the gaps so your team can focus on selling and scaling.

Do These Challenges Sound Familiar?

Product launches feel rushed, chaotic, or lack impact

Messaging is inconsistent across marketing, sales, and customer success

No clear differentiation makes it hard to stand out or fuels misconceptions

Existing enablement assets don’t help close deals, prolonging sales cycles

ICP is undefined or outdated, resulting in broad, unfocused targeting

Messaging is technical, feature-heavy, and doesn't resonate with buyers

Missed upsell and expansion opportunities with no clear value story post-sale

Too many customers fail to realize value, resulting in churn that's higher than expected

Customer feedback doesn't reach product team; roadmap is built on assumptions

Data on lost deals is collected sporadically, with no clear strategy to fix the issues

It's a common story for fast-growing teams.

Product marketing gets pushed down the list while your team is busy shipping features, supporting sales, and keeping customers happy.

Before long, your marketing team is stretched thin across competing priorities, and you’re feeling the gap — right when you need product marketing most.

Hi, I'm Phoebe 👋

and I'm the product marketer behind Stellar PMM*.

I’ve seen firsthand what happens when product, sales, marketing, and customer success operate in silos — confusing messaging, frustrated teams, and lost deals.

Whether you're:

  • a startup needing a bridge before hiring your first PMM

  • an established company newly investing in product marketing

  • a team frustrated by past PMM missteps

I connect the dots between technical concepts and customer needs so your teams are aligned, messaging is clear, and GTM efforts actually work. Learn more about my background on LinkedIn.

*Stellar PMM is inspired by my daughter, Stella, and my passion for delivering top-tier product marketing ...because every great name should have meaning.

Turn Complexity into Clear Customer Value

Customers won’t buy what they don’t understand. I transform complex offerings into clear, customer-friendly value.These are some of the most common ways I help, but if you need something different, let's talk.

Messaging

Core messaging frameworks, value props, and website copy for targeted audiences

Sales Enablement

Case studies, launch guides, battlecards, and tools to boost pipeline and close deals faster

Positioning

Market positioning, competitive analysis, and unique value statements for your brand

Persona Development

Buyer personas built from research, customer insights, and data to drive strategic decisions

High-Fives from Happy Clients

Matt Handy

Founder, HazelGray

"Phoebe cuts through the noise with an uncanny ability to grasp new industries extremely fast. Her messaging isn't just compelling—it drives real impact that clients consistently rave about. What makes her stand out? She takes feedback like a pro, refining her approach to deliver even stronger results. She's the rare collaborator who brings both strategic firepower and genuine enthusiasm to the table—making her someone you actually want in the trenches with you."

Lisa Avvocato

VP of Global Marketing, Sama

"Even without prior experience in the AI industry, Phoebe quickly ramped up, developing a deep understanding of Gen AI workflows and their role in our data labeling and model validation solutions. She built strong cross-functional relationships and played a key role in refining our use cases and value-based messaging with sharp strategic thinking and excellent writing skills."

Recently Completed Work

Recently Completed Projects

  • Persona development and core messaging/positioning frameworks for HR SaaS in a competitive market

  • Anonymized case studies for a tech consultancy serving highly confidential clients

  • Use case, capabilities, and solutions frameworks for an AI data company expanding into a new vertical

  • Positioning framework and segment-focused solutions pages for a life sciences scale-up entering a new market

  • Sales enablement materials showcasing platform value and customer benefits for an AI company introducing new products and services

  • Full website copy for a sustainability tech scale-up undergoing a brand refresh

Recently Completed Work

Get the Support That You Need

Project-based

Ideal for targeted short-term needs with a fixed scope, deliverable, and timelineWhat to expect:

  • Clear alignment on objectives and outcomes before kickoff

  • Transparent time and cost estimates, tailored to your project

  • Well-defined deliverables and timelines

  • Regular updates and real-time adjustments to stay aligned

Ongoing

Continued, flexible engagement that adjusts to your business needs as they change and growWhat to expect:

  • Clear priorities and long-term goals from project kickoff

  • Fixed weekly or monthly hours for consistent, dedicated support

  • Scalability as needed to keep up with evolving priorities

  • Integration into existing processes as an extension of your team

Let's Explore New Opportunities

Interested in teaming up? Share a bit about your project or where you need support, and we’ll explore how we can work together.

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